Morisetti was commissioned by Neoturis to conduct a SWOT analysis of the guest experience at the Lisbon Tile Museum (Museu Nacional do Azulejo), and to provide some initial suggestions for how the museum might improve the guest experience and grow its attendance. Morisetti worked with Neoturis to develop a series of growth scenario options for the museum, in order to help evaluate the ability of the Museum to become an anchor for a new tourist destination in Lisbon.
“Whenever Neoturis has to consult for a visitor attraction in Portugal, we include Lesley Morisetti in our team. Her international expertise and dedication to sector is fundamental to provide feasible solutions and consequently added value to our clients.”
Luis Carmo Costa, Neoturis