Silverstone Race Circuit, home to Formula One in the UK, was planning to develop a visitor attraction to enhance the current visitor experience, particularly on non-race days, and to grow the appeal to family audiences on both race and non-race days.  Morisetti conducted a market and preliminary financial feasibility study to assess the viability of the proposed concept and worked with Silverstone to shape the concept to optimise its potential.  

The Silverstone Interactive Museum opened in 2020.