Morisetti was commissioned by the National Trust to provide a market study and attendance projections for Winkworth Arboretum.
The aim of the study was to inform internal discussions on the future scale of visitor services facilities required at the Arboretum. The study included a review of trends in historic attendance and an assessment of available markets and origin of visitors to comparable properties.
Ten-year attendance projections for Winkworth Arboretum were provided to support facility planning. Morisetti helped facilitate a subsequent workshop to review and update the findings.