Research into the impact of adding IPs to UK Attractions.

Presented by Lesley Morisetti on 9th October 2014

Morisetti Associates conducted research with IP owners and visitor attractions which have added IPs to their rides and attractions, in order to better understand the potential impact. The findings of the research were presented at the Visitor Attractions Conference (VAC) in 2014.

See the full presentation below:

The Impact of IPs on UK Attractions