Morisetti Associates was commissioned by BRC Imagination Arts to support their work on the re-development of the Old Jameson Distillery on Bow Street in Dublin.  The study included a review of the available markets and local Dublin context and benchmarking of international comparables, in order to project 10-year attendance estimates for the new attraction concept and to provide input to income potential, working alongside BRC Imagination Arts and Management Resources.

The new Jameson Bow Street Experience was launched in 2017.

Visitor Experience created, developed and produced by BRC Imagination Arts, brcweb.com
Visitor Experience created, developed and produced by BRC Imagination Arts, brcweb.com
Visitor Experience created, developed and produced by BRC Imagination Arts, brcweb.com