Morisetti worked as an affiliate of Entertainment + Culture Advisors, an international economics consultancy based in Los Angeles, on a market and financial feasibility study for a LEGO museum in Billund, Denmark. The study included a site options review and an assessment of the attendance and income potential for the new brand home/corporate visitor centre.
The LEGO House opened in Billund in 2017.
“Our long-time partner, Lesley Morisetti, brings considerable experience and depth of understanding of the EMEA leisure markets and attraction industry to the ECA projects that she has worked with us on such as the new Natural History Museum in Copenhagen, a LEGO brand house attraction in Denmark and a proposed major indoor Universal Studios theme park project in Moscow, Russia. Lesley provides high quality research, together with excellent insights and objective analysis, working seamlessly with the ECA team to deliver our clients’ requirements and a pleasure to work with.”
Ray Braun and Christian Aaen, Co-Founders of Entertainment + Culture Advisors (ECA)