Morisetti was commissioned by Ripley’s in Copenhagen to review trends in tourism to Copenhagen and, within in this context, the performance of the Ripley’s Believe it or Not & Guinness World of Records visitor attractions. The study provided a market and attendance assessment to support the development of the company’s branded attractions in the City.

“Working with Lesley Morisetti/Morisetti Associates is a pleasure. Her unparalleled knowledge of the tourist and leisure industry resulted in a highly detailed report, delivering complex data and valuable insights. Morisetti leaves no stone unturned in her work and I would work with her on any project that requires a profound specialist in the field of the leisure industry.”

Mikkel Sonne, Ripley Entertainment, Copenhagen