Whilst recognised by academics as being the best surviving example of a Roman frontier system in concept, design and achievement, Hadrian’s Wall was not considered to play a strong role in contributing towards tourism revenues in the North of England.  Lesley Morisetti led a multi-disciplinary team of consultants for ERA commissioned by the two regional development agencies to undertake a Major Study into the Wall. The objective was to deliver a new vision for Hadrian’s Wall; one that inspires, challenges and delivers a step change in the contribution made by the Wall to the economies of the North of England. ERA’s scope of services included consultation with the broad range of stakeholders involved in the management and running of the Wall, a review of the visitor offer, the development of a new Vision for the wall and a strategic approach to product development and organisation aimed at delivering that vision.