ERA was retained by the London School of Economics’ Cities Programme to assist in the market assessment and concept definition of a proposed cultural development at the ex-Magazzini Generali in Verona, on behalf of the Fondazione Cariverona. ERA’s market review identified an opportunity to develop a contemporary arts and cultural entertainment and education hub at the listed industrial site, to compliment the more traditional arts and cultural focus of the Verona city centre. Lesley Morisetti’s role on the project was to assess the opportunity for contemporary arts and cultural entertainment at the site.