Morisetti has worked with BRC Imagination Arts on the development of a number of brand homes across Europe.  To support this work, desk research was undertaken to assess key metrics for some of the world’s leading brand homes, including areas such as initial investment and re-investment levels, investment per visitor and per square metre of exhibition area, and typical levels of marketing spend.

Visitor Experience created, developed and produced by BRC Imagination Arts, brcweb.com
Visitor Experience created, developed and produced by BRC Imagination Arts, brcweb.com
Visitor Experience created, developed and produced by BRC Imagination Arts, brcweb.com