Morisetti has worked with ITV plc on the development of a number of new visitor attraction concepts based on intellectual properties owned by and/or associated with ITV, providing support by assessing the potential for attendance and admissions pricing. Studies have included an assessment of the potential for an Emmerdale Studio Tour located at ITV’s Burley Road studios in Leeds, and a site assessment for a Coronation Street touring exhibition, together with the potential development of new IP led visitor experiences.
The Emmerdale Studio Experience opened in September 2016.