ERA was commissioned to undertake a market and preliminary financial feasibility study for the re-development of the Al Ain Zoo site. Lesley Morisetti led the ERA team. The objectives of the project were to raise quality levels at the existing Al Ain Zoo and to provide a broader appeal animal attraction offer aimed at supporting the wider objectives of positioning Abu Dhabi as a tourist destination. ERA also reviewed the potential for development of residential real estate and hotel accommodation within the 700 hectare site.

The ERA study was conducted in tandem with the work of the Concept Development Team, led by Studio HansonRoberts.