Morisetti Process

Every project is different and Morisetti will provide you with a recommended scope of services which is tailored to your specific requirements. The scope will typically follow three important steps:

Step 1 Understanding your requirements

  • What are your aims & objectives for the project?
  • What are you planning to develop and where?
  • What can Morisetti learn from any previous studies on the project?

Step 2: Research, research, research

  • Quantifying the size of your potential audience & assessing market characteristics
  • Assessing the impact of your location on performance
  • Researching local market dynamics & competitive context
  • Learning from international best in class

Step 3: Assessing the viability of your project

  • Morisetti's independent assessment of your project's potential
  • Yes, if: Collaborative working with you to shape the project & optimise viability


Morisetti Clients:

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